Design Process
Starbucks Canada asked for a mobile and display ad to promote their Teavana latte flavors, providing photographs of each glass of tea. Under the time constaints, I was able to piece together an interface using a pastel color palette and customized interactive image gallery to impart a visceral connection to each flavor, and showcase their uniqueness. Then I designed and animated each element upon click and hover actions by using Hype.
Outcome
The CTR (click through rate) for these ads were over 2x higher than the average benchmark.
